All posts filed under “ASO

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ASO 101: What ASO Means and Why It Is So Important

This post is a collaboration of my colleague Ido Schoonen, ASO Officer at Lab Cave Games. I asked Ido to write a post about the basics of ASO when I created my first blog, around one year ago now. Since then, ASO has become one of major areas where marketing team has been focusing on and everyone is talking or thinking about how ASO can help them reach more audience.  As SEO has become famous over the years with the…