All posts filed under “Distribution

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Alternative Distribution Channels As Part of Your App Strategy

Simon Gannon, marketing director at Appscatter, a platform that enables users to distribute and manage their apps across multiple app stores, interviewed me for its corporate blog to talk about alternative distribution channels as part of Lab Cave’s core strategy to reach new markets and maximize our revenue. Generally speaking, app developers, like brands in a supermarket, are in a battle for two scarce resources: consumer attention and shelf space. Lab Cave, a mobile games company headquartered in Madrid, is looking beyond…