All posts filed under “Interviews

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Peggy Anne Salz: “2018 will be the year of the 3Ps: personalization, programmatic and predictive models”

2017 is about to end and I wanted to start the interview section on MobAppMarketing.com talking about the mobile industry with one of the person whose opinion I value the most: Peggy Anne Salz, speaker, author and researcher who writes for Forbes, Harvard Business Review or Venture Beat. She also leads MobileGroove, top 50 ranked influential technology destination and a research and consulting firm focused on mobile search, contextual marketing and business transformation. I met Peggy in 2016 during the…