All posts filed under “UA

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What User Acquisition Means

Nowadays, having an app means nothing if you don’t have any user in it. That’s why you need traffic. This traffic can be mainly achieved in three different ways: through organic basics by applying ASO techniques, through word-of- mouth/ social media/ PR, or through user acquisition campaigns. In this post, I’ll explain what user acquisition really means, why it’s so important in any mobile marketing strategy and what factors you need to take into account. User Acquisition means buying traffic,…