First time I joined the mobile industry, I felt kind of lost with so many acronyms around. When running UA CPI campaigns, we needed to calculate the CTR and CR. Don’t forget about ASO. Also, we needed to check the CPM of FAN and make sure our networks were COPPA compliant. And, of course, attend to MWC, GDC and CC. Crazy for a freshman, right? So what I want to do with this post is to briefly summarize the most…
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