All posts tagged “UA

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What User Acquisition Means

Nowadays, having an app means nothing if you don’t have any user in it. That’s why you need traffic. This traffic can be mainly achieved in three different ways: through organic basics by applying ASO techniques, through word-of- mouth/ social media/ PR, or through user acquisition campaigns. In this post, I’ll explain what user acquisition really means, why it’s so important in any mobile marketing strategy and what factors you need to take into account. User Acquisition means buying traffic,…

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Welcome (again) to!

You probably may be thinking “Wait, this guy already had a blog, didn’t he?” And you are totally right! I had a blog! So what’s going on? Why another welcoming? Well, to put it short, a few months ago I faced some technical issues and my blog was deleted. Since I didn’t have any back- up (yes, I know, don’t tell me :x), I lost everything. During the next few weeks, you may imagine I didn’t even want to hear…