comment 0

Peggy Anne Salz: “2018 will be the year of the 3Ps: personalization, programmatic and predictive models”

2017 is about to end and I wanted to start the interview section on MobAppMarketing.com talking about the mobile industry with one of the person whose opinion I value the most: Peggy Anne Salz, speaker, author and researcher who writes for Forbes, Harvard Business Review or Venture Beat. She also leads MobileGroove, top 50 ranked influential technology destination and a research and consulting firm focused on mobile search, contextual marketing and business transformation. I met Peggy in 2016 during the…

comment 0

Acronym Finder for App Marketers (I): From API to LTV

First time I joined the mobile industry, I felt kind of lost with so many acronyms around. When running UA CPI campaigns, we needed to calculate the CTR and CR. Don’t forget about ASO. Also, we needed to check the CPM of FAN and make sure our networks were COPPA compliant. And, of course, attend to MWC, GDC and CC. Crazy for a freshman, right? So what I want to do with this post is to briefly summarize the most…

comment 0

Madrid Mobile Summit: “How Lab Cave Passed from 0 to 140M organic downloads”

Last November, 14th, I was honoured to participate in the first edition of Madrid Mobile Summit, the european edition of the Israel Mobile Summit also known as the Mobile Monetization Summit. This event​ is one of the mobile apps ecosystem’s most influential events, it includes a big exhibition of leading companies, a startup arena featuring the most promising app startups of Europe and a conference in multiple tracks with founders and executives from the top app publishers in Spain and the rest of…

comment 0

What User Acquisition Means

Nowadays, having an app means nothing if you don’t have any user in it. That’s why you need traffic. This traffic can be mainly achieved in three different ways: through organic basics by applying ASO techniques, through word-of- mouth/ social media/ PR, or through user acquisition campaigns. In this post, I’ll explain what user acquisition really means, why it’s so important in any mobile marketing strategy and what factors you need to take into account. User Acquisition means buying traffic,…

comment 0

ASO 101: What ASO Means and Why It Is So Important

This post is a collaboration of my colleague Ido Schoonen, ASO Officer at Lab Cave Games. I asked Ido to write a post about the basics of ASO when I created my first blog, around one year ago now. Since then, ASO has become one of major areas where marketing team has been focusing on and everyone is talking or thinking about how ASO can help them reach more audience.  As SEO has become famous over the years with the…

comment 0

Alternative Distribution Channels As Part of Your App Strategy

Simon Gannon, marketing director at Appscatter, a platform that enables users to distribute and manage their apps across multiple app stores, interviewed me for its corporate blog to talk about alternative distribution channels as part of Lab Cave’s core strategy to reach new markets and maximize our revenue. Generally speaking, app developers, like brands in a supermarket, are in a battle for two scarce resources: consumer attention and shelf space. Lab Cave, a mobile games company headquartered in Madrid, is looking beyond…

comment 0

Welcome (again) to MobAppMarketing.com!

You probably may be thinking “Wait, this guy already had a blog, didn’t he?” And you are totally right! I had a blog! So what’s going on? Why another welcoming? Well, to put it short, a few months ago I faced some technical issues and my blog was deleted. Since I didn’t have any back- up (yes, I know, don’t tell me :x), I lost everything. During the next few weeks, you may imagine I didn’t even want to hear…